70 free SEO tools for discoverability 2024

70 free SEO tools for discoverability 2024

70 free SEO tools for discoverability 2024
70 free SEO tools for discoverability 2024

A search engine optimisation (SEO) plan should go hand in hand with your content strategy when developing online material. Your postings will be as optimised as possible if you follow our advice. You can find techniques to increase your site’s discoverability googleguides.com with the aid of SEO tools.

For beginners, SEO can seem intimidating, but there are a number of free SEO tools that are equally as effective as their more expensive equivalents.

Here is a list of the top 10 free SEO tools and programmes.

Best free tools for on-page optimisation

Math Rank Plugin

Rank Math is a WordPress plugin that aids in content optimisation. It enables you to more simply organise your data and provide meta titles and descriptions. To use this plugin, just download and install it on your WordPress website.


Your content receives an SEO score from Rank Math for each page. This plugin offers suggestions for improving your ranking for the keyword you choose when you use it. You may also find broken links on your website, fix them, and reroute URLs to different sites.

Yoast SEO Plugin

It’s simple to optimise your WordPress site and find content gaps thanks to the Yoast SEO plugin. Start by installing and activating the Yoast plugin if your website is powered by WordPress.


You may enhance and change your content in three different ways using the Yoast plugin: SEO, readability, and social. You may label index/no-index pages, googleguides.com define canonical URLs, modify meta descriptions and titles, and change other backend settings on your site using Yoast. This plugin will evaluate the length of sentences and paragraphs as well as other factors to offer each post a readability score. Additionally, Yoast provides great capabilities that can help you make your content more shareable on social media.

Best free tools for keyword research

google trends
google trends

Google Trends

Google Trends, as its name suggests, enables you to keep tabs on the subjects and trends that have become popular in your sector over time. Utilise this tool to determine current trends and utilise that knowledge to create timely and pertinent content.


You may see in plain sight how particular trends evolve over time and how people’s search behaviours around them using Google Trends. Entering a keyword is the first step in using Google Trends. You may observe changes in interest over time, the places with the greatest interest, and other terms people are looking for that question in relation to. To compare trends over time, this tool performs best when paired with other search terms.

SERP Similarity

Want to quickly determine whether two keywords should be targeted on separate pages or on the same page together? With the use of Keyword Insights’ SERP similarity tool, you can easily determine how similar two terms are to one another:

You can rapidly compare the SERPs for two distinct keywords using this tool, which is free to use once you register with it (although we’ve heard from the proprietors that you’ll soon be able to check more than 2).

You may cluster up to 2.5 million keywords at once in the commercial edition of Keyword Insights, so you could theoretically check millions of keywords at once.


It might be challenging to determine whether two keywords can be targeted on the same page or whether you need to create separate pages to target them effectively while writing a blog or deciding which product/category pages to have on your website. Consider “vape accessories” and “vape parts” as examples. Do we need two pages or one category page targeting “Vape parts and accessories” if we want to rank for both of these? They must be saying the same thing, right?

They only share one URL,  googleguides.com as you can see in the screenshot below, therefore if we wanted to rank for both of them, we would need to make two new pages:

Additionally, by clustering keywords, Keyword Insights enables you to check millions of them simultaneously:

Ahrefs Keyword Generator

When you search for a term or phrase, Ahrefs’ term Generator, a stripped-down version of the complete tool, will display the top 100 related keyword suggestions. Enter up to 100 words or phrases in the search bar to use this free tool. The top 100 search-related keywords are included along with their search volume since the previous time data was updated, keyword difficulty for the first 10 terms on the list, and their search volume.


This tool is ideal for anyone who want to research some industry keywords and gives them a sample of what Ahrefs’ complete product can perform. You can view the top 50 questions associated with each keyword in addition to the keywords themselves.

Best free analytics tools for SEO

Google Search Console

You may learn how Google crawls and indexes your website with the help of Google Search Console (GSC), formerly known as Google Webmasters. Create an account within the Google Search Console and add your website as a property in order to use it. You must first authenticate your ownership of the domain after adding it in order to use all of its capabilities.


The ability to diagnose technical issues with your website is one of Google Search Console’s many capabilities that should be emphasised. You can use it to learn more about the keywords and content that are bringing traffic to your website.

Bing Webmaster Tools

Bing Webmaster, a frequently disregarded tool, includes a full suite of metrics to assist you in analysing your website and search analytics. Register for a free Bing Webmaster Tools account, add your website, and confirm that you are the rightful owner of the domain. Create or upload your sitemaps after that. Once finished, you may use Bing Webmaster Tools’ features and recommendations to begin optimising your website and its content.


Bing Webmaster Tools can help with keyword research, reporting, and website crawling to find problems. It’s a good technique to locate any additional information that Google Search Console did not show or receive a virtual second opinion on your website.

Google Analytics

You must examine your site’s findability to determine where your traffic is coming from in order to determine whether your SEO efforts are effective. After making post optimisations, you might observe an increase in traffic, but that traffic may actually be coming from Google Analytics, which gives you detailed information about the people who are visiting your website as well as real-time activity.

Connect Google Analytics to your website using an already-existing Google account. Pair it with your Google Console account to get the most useful SEO information. You’ll be able to view the terms people are using to reach your site, as well as your click-through rates for those keywords, when you link the two tools.


You can observe how visitors interact with your website using Google Analytics. You can find out how many people are visiting your website, where they are coming from, how long they stay on the page, and a whole lot more with Google Analytics.

Top free resources for link building

Ahrefs Backlink Checker

The Ahrefs Backlink Checker is a free version of their complete product that displays the top 100 backlinks to any website you search, much like their Keyword Research tool does. Enter a URL into their search field to use this tool, and you’ll get the domain rating, number of backlinks, and number of referring sites for the given site.


This free tool is excellent for performing some basic backlink analysis. You can only view 100 links, but it’s still a wonderful place to begin. The overall number of backlinks, links from referring domains, the domain rating of the site, and the URL rating are all displayed.

SEM Rush

SEM Rush offers a free version of their feature-rich tool, just like the other tools previously mentioned. SEM Rush offers assistance with keyword research, on-page SEO audits, content optimisations, rank tracking, and much more in addition to link building. googleguides.com Access these features by registering for a free account.


You may get a detailed analysis of your backlink profile with the SEM Rush Backlink Analysis and Link Building Tool. You are only allowed to use 100 domains in the Link Building Tool in the free edition, but you can track your backlink authority score, referring domains, and backlinks over time, including gains and losses. The tool assists you in determining where to focus your link-building efforts or where to increase your internet presence.

Conclusions regarding free SEO tools

Despite being an essential component of the content creation process, SEO is most effective when used in conjunction with other marketing techniques like content and social media marketing. When you combine SEO and social media monitoring tools, you’ll get the most out of your optimisations. And these free SEO tools assist you in laying the groundwork for these tactics.

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