For some, the url address is just a unique fingerprint that represents the specific location of a web page online. For an SEO expert, however, it holds much more information than just the web page’s location it provides signaling cues that assist search engines in understanding the content, purpose, and target market of the page. Like all signals, some can be weak, some can be strong, and some signals may be missing. Here are the top 10 crucial signals that major search engines look for in URLs when determining page content, target market, and page ranking in search results.
URL titles should be 100% readable.
If you can’t read every word in your URL title, search engines can’t either. This is a significant problem because search engines know that people read URL titles before clicking on them to understand the page’s content. Search engines cannot decipher crazy, dynamically generated URL codes. Instead, they simply read the words in the URL, just like they read your page’s content. This helps them understand your content better so they can connect you with the target market.
example: If you want to buy a brown leather sofa, which url addresse would you click on?
Correct URL: http://yourdomain.com/brown-leather-couches
Incorrect URL: http://yourdomain.com/index.php?6512524=t55=?p=127
Include your exact targeted keyword or phrase in your URL.
When possible, include your exact targeted keyword or phrase in your URL. It’s usually challenging to do this on your homepage, but it should be easier on your service pages or blog articles.